EVALUATION PROCESS
1 – INCI REVIEW
The ingredients of each product are first carefully reviewed by cosmetic experts. No greenwashing. Only products formulated with a minimum of 99% natural-origin ingredients proceed from this stage.
2 – JURY EVALUATION
Products reaching this stage are assessed over a three-month period by an independent jury composed of members from 27 countries across Europe.
3 – VERDICT
Only products achieving the highest jury scores are awarded the ENBA Excellence Label and listed in the Natural Beauty Directory.
Natural Beauty Directory
The Natural Beauty Directory is the official database of natural cosmetics and wellness products recognized for their excellence at the European Natural Beauty Awards (ENBA).
Every product listed has passed a rigorous three-step evaluation process, including ingredient review, jury testing, and performance assessment.
The directory helps consumers, retailers, journalists, and buyers discover verified natural skincare, haircare, supplements, and beauty tools that meet strict standards of quality, sustainability, and effectiveness.











